Гикис Светлана Николаевна

Gikis Svetlana Nikolayevna

Work experience: 11 years
Teaching experience: 7 years
Scientific and teaching experience: 11 years

Svetlana Nikolaevna Gikis, Candidate of Pedagogic Sciences, Assistant Professor at the Chair of Conflict Resolution Studies, Public Relations and Journalism at Institute of International Relations, Head of 42.03.01 Advertisement and Public Relations (PR in Politics and Business) and 42.04.01 Advertisement and Public Relations (PR in International Relations), chief editor of student newspapers Modus Operandi and LIFE, head of PR-spectiva student club.

Area of her expertise includes the formation of universal cultural and professional competencies of students; advertisement technologies, integrating marketing communications, positioning, and promotion of services, media planning, concepts of radio and television programs' production, infographics in Russian and foreign media. Author of more than 50 scientific publications.

Participation in scientific and educational conferences and forums:

  • “Innovations in Education: ways and means of implementation” International Science and Practice Internet Conference, Pyatigorsk (2011);

  • “Peace in the North Caucasus through Language, Education, Culture: Russia – Caucasus – World Community”, Pyatigorsk (2013);

  • “Applied and Fundamental Studies” 4th International Academic Conference, St. Louis, USA (2013);

  • “Society in the Time of Change: formation of new social and economic relations” IV International Science and Practice Conference, Saratov (2013);

  • “Pedagogic Studies and Contemporary Culture” all-Russian Internet Conference with International Participants, Saint Petersburg (2014);

  • “European Science and Technology” X international research and practice conference, Munich (2015);

  • “Mashuk” North Caucasus Youth Forum, Pyatigorsk (2015);

  • “Electronic Means of Mass Information: yesterday, today, tomorrow” all-Russian Science and Practice Conference, Saint Petersburg (2018);

  • “Caucasus Dialogue – 2018” Scientific and Educational Program, Arkhyz (2018);

  • International Forum of Young Leaders of the Commonwealth, Pyatigorsk (2018);

  • “Metascientific Study of the Artificial Intellect” II (VII) International Science and Practice Conference, Pyatigorsk (2019).

Participation in professional competitions and festivals:

  • winner of “Volga Meetings” International Festival of Youth and Student Mass Media, Cheboksary (2009, 2011, 2012, 2013, 2015);

  • winner of the “Innovational Potential of University Youth” annual contest of youth scientific and innovational projects in category “Journalism and Media Projects”, “Social and Cultural Activity and Advertisement”, Pyatigorsk (2013-2018);

  • winner of the 8th Olympiad on pedagogic sciences “Scientific Creativity”, Saint Petersburg (2014);

  • winner of “Crystal Orange” all-Russian Competition among public relations and media technologies projects, Moscow (2017, 2018);

  • winner of “Way Out” all-Russian festival of social advertisement, Lipetsk (2017, 2018);

  • finalist of II all-Russian contest of young lectors, Moscow (2018).

She reads the following courses: Fundamentals of Communication Theory, Theory and Practice of Mass Media, Fundamentals of Integrated Communications (in the advertisement), Projecting in Advertisement and Public Relations, Basics of Media Planning, Management of Media Planning Process, Methodology of Media Studies, Technologies of Advertisement and Public Relations in Different Fields, Practice of Interaction with Mass Media, Speech Writing Basics, Professional Creative Workshop, Mass Media System, Theory and Practice of Television and Radio, Fundamentals of Journalistic Activity, New Journalism, Theory and Practice of Public Relations, Fund Raising in a Social Sphere, Social Studies (including economy and law).