From November 26 to 29, 2018, N.V. Papka, Associate Professor at the Chair of German Studies and Intercultural Communication and students of the Institute of Roman and German Languages, Informational and Humanitarian Technologies Aleksandr Limarev and Alisa Neverova took part in the International Week VI International Conference. The conference was hosted by Institute of Applied Sciences in St. Pölten, Austria. Every year, our university students have an opportunity to show their studies and stand their scientific point of view in German and English.
This year’s conference was called “Entering New Markets” and included lectures of the leading European institutions professors: Patrick Hartweg (WKO Außenwirtschaft) “Basics Markteintritt; Hilfestellungen”; Stanley Earl McDaniel Mann (Universidad Europea de Valencia) “International Business”; Nele Bylois (PXL-University College Hasselt) “Market Entrance, Osterwalder business model + Case”; Martin Byrne (ZOO Digital, Ireland) “Entering new markets and looking at the digital communication aspects with a particular focus on Ireland”, Monika Dukaczewska, Paulina Pawinska (Poland) “Audience First; How to successfully launch a new brand”; Steffen Hillebrecht (University of Applied Sciences Würzburg-Schweinfurt, Germany) “Media Management in a State of Healthiness - About the Conditions of Staying Healthy in the House of Work Ability”. PSU students presented their reports “The algorithm of entering a new market” (A. Limarev), “Нuman resources when entering a new market” (A. Neverova).
Within the Conference, PSU delegation met with the partner institution's administration and Mr. Jürgen Hörman, head of the International Department who took office in March. They discussed the further development of both institutions staff.
The Conference also involved a cross-country section apart from the scientific one. The participants were invited on a tour by St. Pölten and later were shown an entertaining lecture about “Orchestrating Space by Icosahedral Loudspeaker (OSIL)” by Gerriet K. Sharma and Frank Schulz sound project (Institute of Electronic Music and Acoustics at University of Music and Performing Arts Graz).